In late January, Everything Dinosaur announced plans to add short videos to the product pages of its award-winning website: Everything Dinosaur however, the lack of a suitable plug-in to facilitate videos without compromising the site speed has led to a suspension of the project.
Balancing the Needs of Customers
The intention had been to include product videos, highlighting prehistoric animal models to compliment the images found on Everything Dinosaur’s product pages. However, the three WordPress plug-ins tried either failed to work properly or compromised the website’s load speed.
A spokesperson from Everything Dinosaur commented:
“Our website is quite sophisticated and we require a plug-in to be able to play embedded videos from our YouTube channel without causing conflicts with other elements of our website and not slowing down the site. So far, despite our dedicated efforts we have not found the ideal partner.”
Everything Dinosaur’s website is optimised for fast loading on all devices including mobile phones. The site loading time is a key performance indicator for the company as fast loading websites provide an enhanced customer experience.
Continuing to Look
Whilst the project has been shelved, Everything Dinosaur will continue to look for suitable plug-ins for their website so that product showcase videos can be played. These videos will still be available on the company’s YouTube channel providing potential purchasers with more information on prehistoric animal models than can be conveyed using standard images alone.
To visit Everything Dinosaur’s YouTube channel: Everything Dinosaur on YouTube.