Getting “Likes” on Facebook

Since Everything Dinosaur joined Facebook in the last few days of September 2010, we have slowly and surely built up our Facebook fans and “likes”.  Today, we have 1,429 likes and we feel that every single one of them has been earned.  We try very hard to give our customers and fans the very best customer service that we can.  We are passionate about palaeontology and we really care about the products and services that we offer.  We have noticed recently that a couple of Facebook pages that we ourselves have been following have suddenly seen their number of “likes” shoot up, not by a few dozen over the course of several days, but by tens of thousands in one case.  We suspect that these “likes” are not entirely genuine, that they have been purchased from a “like farm” or some such other company.

Everything Dinosaur’s Facebook Header

Everything Dinosaur on Facebook.

Everything Dinosaur on Facebook.

Picture Credit: Everything Dinosaur

Whilst reviewing the spam comments picked up on our schools website, we noticed the following comment, clearly an advertisement from one such “like farm” or a company selling similar services.  We have not included the web address of the firm concerned but this is what the comment said:

“Here is the scenario, you tell people to visit your Facebook page and when they get there they see something like ten likes.  This is tantamount to walking in to an empty restaurant at lunch hour!  Kind of makes you nervous doesn’t it?  This does not have to be the case.  Now you can buy 100 percent safe and REAL likes and followers for facebook, instagram, twitter and youtube.  These are not fake bot-generated likes.  They are from real and active users.  This means you will not only boost your appearance but you will also benefit from engagement and potential sales not to mention that a more active social profile will also rank you better with Google.  It is a win-win situation.  Check out xxxxx for more details – I know you will be glad you did!”

Facebook “likes” Should be Earned not Purchased

At Everything Dinosaur, we believe that “likes” or any other endorsements have to be earned.  There are no short-cuts to building a genuine two-way relationship with customers and we think most customers can see through such dubious marketing activities.  It is highly unlikely that the Facebook page visited just a couple of days ago has suddenly generated thousands of Facebook “likes” with hundreds of people talking about them, rather than the few dozen or so earlier in the week.

We believe customer service is the key to getting "likes".

We believe customer service is the key to getting “likes”.

We have asked a couple of customers who we have been in touch with today to give us a “like” on our Facebook page if they liked our customer service.  One of these was the lady who telephoned us to say her parcel had not arrived, within a few minutes, we had checked on when the order had been despatched and emailed her with some useful information to help find the missing dinosaurs.  As the order had been sent to a company, we suggested that the intended recipient should check with the reception desk/mail room to see if the parcel had been put somewhere.  Sure enough, an enquiry at the mail room led to the safe recovery of the dinosaurs.

This customer emailed us to confirm that everything was fine and dandy.  The customer said:

“Just to let you know that the parcel was indeed at the office, the post room managed to lose it but it has now been found so no small dinosaurs are AWOL in central London 🙂  Thank you very much for your assistance, I have been very impressed with the customer service.”

Feel free to visit Everything Dinosaur on Facebook: Our Facebook Page have a look round, add a comment or two if you wish and if you think we are worth it, please give our Facebook page a “like”.

The second person we asked to give a “like” to the Everything Dinosaur Facebook page today, was the lady who telephoned before placing an order to check when she might receive a dinosaur themed dressing up costume, should she place an order with us this morning.  She needed the costume for Tuesday and did not want to order the item, if there was no way that it could get to her.  The team member who took her call was able to reassure her, to ensure that her order was prioritised and to personally check that the order was despatched in the afternoon, as promised.  That person was then also able to swap the dressing up costume for a larger size when the customer telephoned again to say that she might have ordered the wrong size by mistake.

These sort of things are what we do, our customer service helps explain how, slowly and surely, the team here have managed to build up 1,429 genuine “likes” our on Facebook page.  We really do appreciate all the likes, comments, feedback and reviews that we receive and we would like to take this opportunity to thank everyone for giving Everything Dinosaur’s Facebook page a “like” – all 1,429 of you.

Oops, our mistake 1,430 likes.

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