Setting Targets for our Social Media in 2015

Having reviewed our progress on the various social media platforms that we support, Facebook, Twitter, Everything Dinosaur’s Youtube channel and so forth, it is time to look ahead to what we think we can achieve over the next twelve months.  She who must be obeyed “Tyrannosaurus Sue” has set targets for “likes” on Facebook, followers on Twitter, pins on Pinterest and so forth.  We are going to list them here and periodically, throughout the year review our progress.  2015 should be an exciting time for Everything Dinosaur, we are going to have lots of new and exciting dinosaur toys and prehistoric animal models, but first and foremost let’s take a look at those targets.

  •  Everything Dinosaur’s School Website (Dinosaurs for Schools)

Since this website went live in August of last year, we have been able to help many hundreds of teachers and thousands of school children.  The free downloads, teaching resources, lesson plans and activity ideas have been very well received indeed.  In 2014, we posted up sixty-seven articles on the teaching blog, all about dinosaur discoveries and about how to teach about dinosaurs and prehistoric animals in school.  We featured pictures, drawings, dinosaur museums that had been set up in classrooms, all sorts of creative and imaginative teaching ideas.   With the focus in England very much on working scientifically we shall continue to do all we can to assist teaching professionals, museums and home educators.

To visit Everything Dinosaur’s website for schools and home educators: Teaching About Dinosaurs in Schools

So in 2015 our targets for the Dinosaurs for Schools website are:

  1. A further 125 articles posted up on the teaching blog site (total by the end of the year to be 192 articles)
  2. At the moment we have twenty downloads available to support schools, we intend to add another ten to this list, (total number of downloads available = 30)
  •  Everything Dinosaur on Facebook

We really enjoy posting up pictures, articles and information on our Facebook page, we have lots of friends and last year we accumulated 1,580 “likes” we are truly honoured.   We have about 175 friends on Facebook too.  At Everything Dinosaur we believe that Facebook “likes” have to be earned and not purchased we shall continue to work hard to earn every appreciative “like” that we receive.

Targets:

  1. Increase “likes” to “2,000” by the end of 2015
  2. Increase the number of friends we have on Facebook to 400 by the end of the year
  3. Run at least three competitions and free giveaways to show our gratitude to our Facebook fans (just like we did last year)
We believe customer service is the key to getting "likes".

Target for 2015 is 2,000 earned “likes”.

Feel free to “like” our page by clicking on the Facebook logo – that would be brilliant!!

  • Twitter

With over 2,000 “tweets”, Everything Dinosaur team members are beginning to find their feet on Twitter, we love the immediacy of this platform and sharing pictures of fossils and illustrations of prehistoric animals.  Our Twitter feed is linked to our dinosaurs for schools website so we can “tweet” about good teaching practice and post up pictures of children’s artwork and such like.

Targets:

  1. 3,200 “tweets” by December 31st 2015
  2. To increase the number of people we follow over 5oo (up from 345).
  3. To increase the number of people following us from 370 to 650 by the end of the year
  • Youtube

At the moment our Youtube channel: Everything Dinosaur on Youtube has ninety-six videos, this is a few less than we anticipated after we did not get all the videos made that we wanted to last year.   However, we are still really impressed with the number of channel views which now stands at over 890,000 (thanks to everyone).  Subscriber numbers have topped 1,200 which is also very impressive as far as we are concerned.  We make model and replica reviews, post up collecting tips and hints and generally like to feature our favourite prehistoric animal models.  Our targets for the Everything Dinosaur Youtube channel are listed below our Youtube banner.

Visit Everything Dinosaur’s Youtube Channel

Click on the banner to visit Everything Dinosaur's Youtube channel.

Click on the banner to visit Everything Dinosaur’s Youtube channel.

Picture Credit: Everything Dinosaur

  1. Number of videos up from 96 to 125 by the end of December 2015
  2. To achieve 1,000,000 video reviews by June 12th 2015 (the day of the world premier of “Jurassic World”) and then to achieve 1,235,000 views in total by the end of the year
  3. To up our channel subscribers from 1,200 to 1,750
  • Pinterest

With 5,300 pins on a total of 31 boards and 735 followers (496 following), Everything Dinosaur team members have worked hard to post up pictures and helpful information related to Pterosaurs, marine reptiles and of course dinosaurs.  We will create a dedicated board to marine reptiles and attempt to get over 250 pins up on this new board by the end of the year.  In addition, we shall set the following goals for Everything Dinosaur’s Pinterest presence.

  1. 8,500 pins
  2. 1,050 followers
  3. 600 following

To visit our Pinterest pages, simply click on the Pin It logo below:

Click to visit Everything Dinosaur's Pinterest pages.

Click to visit Everything Dinosaur’s Pinterest pages.

That’s about all for social media targets, but we will continue to remain as dedicated to our customers as we always have been and we look forward to hearing from you in the future.  Let’s see how close or how far over the targets the team members at Everything Dinosaur achieve by the end of the year.

Ah But!  What about this Blog?

Last but not least we come to the Everything Dinosaur web log.  Since we started blogging back in May 2007, we have tried to post up an article at least once a day, aiming for a total of 365 articles and news stories per year.  To date we have published an incredible 2,867 features, stories and articles.  We estimate that by May 20th we will have posted up our 3,000 blog post, to us, that’s simply amazing.  We will have to mark that landmark, with for a start, a special blog post.  By the end of the year our target is to have added another 365 articles to this site, making a total by December 31st of 3,221 or thereabouts.  We shall see…

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