Trade Shows – Everything Dinosaur Team Members being asked for Advice

Team members at Everything Dinosaur are often asked by parents and teachers to recommend a model or a set of models for a young dinosaur fan.  There are certainly lots of models to choose from and as a result the choice of a model can be a little confusing.

Many parents and teachers want to purchase dinosaur models that are reasonably accurate, that come with correct and scientifically based information and of course can help encourage creative play.  There are so many dinosaur sets around these days, but many are poorly designed and are simply not accurate.  Some of the team members at Everything Dinosaur are asked to advise on hang tag information, to write information notes to accompany models and such like.  Recent visits to a couple of trade fairs demonstrated clearly how many items purporting to depict prehistoric animals are available but they are simply not accurate.  It is a great shame to us (and also a source of immense frustration); when we see a model or an item such as a child’s dinner service, all nicely designed but the information provided is simply not correct.  Many adults purchase dinosaur and prehistoric animal merchandise in the belief that they are helping educate and encourage their children, but it saddens us when we see items and merchandise that contain information that are simply not accurate.

To view Everything Dinosaur’s range of prehistoric animal models: Dinosaur Models and Dinosaur Toys

We do appreciate that to employ palaeontologists and museum staff to check and research data can be expensive but when the packaging, design and tooling costs are considered any expense in checking information would be relatively small.  Many of the wholesalers and retailers of such items are ignorant of this, they claim that their products are educational and talk openly about the information and facts that are included with their products.  However, as palaeontology is such a fluid science it can be difficult to keep up with the latest research and findings.  Many items have spelling mistakes, incorrect fact sheets and so on, which is a shame as young children have such an enthusiasm and are so keen to learn and absorb information.  We openly admit, we can make mistakes from time to time.  On numerous occasions the error of our ways has been pointed out by a well-informed young person and we do understand the appearance of dinosaurs and prehistoric animals can be open to interpretation.  For example, in many instances the posture of a model has to be compromised due to the difficulties in being able to sculpt and design an animal that can stand up.  The Theropods are the worst, getting an Allosaur or a Tyrannosaur model to be stable when they are bipedal and difficult to balance with big heads and long tails, for instance.  This problem is solved by making the feet disproportionately bigger, or by putting the animal in a more stable posture “kangaroo style” as we call it.

We try and advise manufacturers and many approach us to pick our collective brains over prototypes and design concepts.  One of the interesting things that has begun to happen over the last 12 months or so is that our team members have been actively sought out by the MDs of companies to help and assist with design processes and packaging.  Having been to two trade fairs in 48-hours we have come back with a few new product ideas and suggestions and a lot of requests for assistance and help with other dinosaur and prehistoric animal related products.

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